The friendly and welcoming Danish way of receiving guests reaches a high satisfaction level of 99%.
Great sights and variety of things to do
Historic sights and museums, combined with the variety of things to see and do while visiting Copenhagen, also achieve high scores: respectively 96% and 97% of guests said they were satisfied with the cultural experience and the attractions in the Danish capital.
Plenty of new tourists
The survey shows that for a sizeable majority (68%) of passengers, this was their first visit to Copenhagen (European Average: 81%) For most of those who had returned to Copenhagen before this was their third visit.
96% of the survey respondents reported that they went ashore in Copenhagen (European Average: 82%). The typical passenger spent an average of 5 hours ashore (European average: 4.9 hours).
68% of the cruise passengers that went ashore purchased a shore excursion (European average 62%). 32% of the crew respondents reported going ashore during the cruise call at Copenhagen (European average: 30%). An additional 30% who did not go ashore during the call, did so at least once in the previous month.
Premium spending
The average Copenhagen cruise passenger had a household income of nearly €68,000. This is 13% higher than the average income of European cruise passengers with €60,100.
Copenhagen passengers who purchased a tour, spent an average of €86 per party, or €41 per passenger for their tour. This is 28% higher than the European average of €32 per passenger.
Including the average cost of a shore excursion, cruise passengers that went ashore spent an average of €75.59 during their call at Copenhagen. This is 18% higher than the European average of €63.86.
Passengers reported spending another €34.65 per passenger on other goods while ashore. This is 9% higher than the European average of €31.69.
The survey period is based on cruises in July-September 2010. Selected results:
|
Attribute
|
Europe Average
|
Mean Score
|
Extremely Satisfied
|
Very Satisfied
|
Somewhat Satisfied
|
Not Too Satisfied
|
Not At All Satisfied
|
Satisfied
|
|
Guided Tour
|
4.12
|
4.11
|
44%
|
33%
|
15%
|
4%
|
4%
|
92%
|
|
Historic Sites/Museums
|
3.97
|
4.15
|
36%
|
47%
|
13%
|
4%
|
0%
|
96%
|
|
Variety of things to see and do
|
3.69
|
4.08
|
36%
|
40%
|
21%
|
2%
|
1%
|
97%
|
|
Friendliness of Residents
|
4.03
|
4.20
|
41%
|
42%
|
16%
|
1%
|
0%
|
99%
|
|
Overall Shopping Experience
|
3.60
|
3.82
|
27%
|
41%
|
23%
|
6%
|
3%
|
91%
|
|
Overall Visit
|
3.98
|
4.00
|
28%
|
49%
|
18%
|
2%
|
3%
|
95%
|
|
Visit Met Expectations
|
3.71
|
3.93
|
27%
|
47%
|
20%
|
4%
|
2%
|
94%
|
For more information, please contact:
Bo Larsen Director
Cruise Copenhagen Network
Tel.: +45 6120 9674
Email: bnl@woco.dk
Ole Andersen
Sales & Marketing Director, Wonderful Copenhagen
Chairman, Cruise Copenhagen Network
Tel.: +45 2338 3051
Email: oan@woco.dk